HSBC and HIANA

PROMOTING A CHARITY EVENT

HIANA, a local charity teamed up with HSBC to host a workshop for Young People, which was centred around financial education.

We worked with HSBC to plan and promote the event for young people in Birmingham.

STRATEGY

Using Social Media Marketing to promote event

Challenge

Due to the recent challenges within the financial sector, it is difficult to promote most products/services that involves credit application.

We needed to promote the event on Facebook without having to go against its advert policies.

Solution

The key was creating an attractive copy (text, image etc) to endear the target audience to the register for the event.

Due to the Holiday season, we imagined there would be a low response in registration. However, we were able to fill up the seats of the event and had over 20% more registrants

Testimonial

“It was really good working with Kelvin to plan and promote our event”

Carl, HIANA Director

Are you looking to grow your business online?