THE LAUNCH OF AN ONLINE JEWELLERY STORE
NNOTHU is a simple and elegant jewellery (earrings) store online that designs and makes earrings for the modern day woman that embraces simplicity.
Kelvin worked closely with the founder of NNOTHU, Naz (his wife) to launch the business online with a pre-launch campaign.
Using a Pre-Launch Model to Launch The Online Store
Besides finances being the biggest challenge, it was difficult to get the right audience to join the crowdfunding platform chosen to execute the pre-launch strategy.
The goal was to generate some funds to order materials and resources that would enable the founder to have some items in stock once the business’ launches.
We decided to launch a pre-order campaign on a typical online store instead of a crowdfunding platform. This way, it would be clearer for the audience to participate in the campaign.
We organised and executed an influencer marketing campaign that helped improve the brand’s awareness.
“Kelvin did an amazing job to adjust and optimise our campaigns that resulted in sales and donations for the launch.”
Naz, NNOTHU founder