GROWING AN ONLINE LENDING PLATFORM
Track Loans is an Ethical Payday Lender based in Birmingham, that provides short-term loans for individuals across England and Wales
Our founder, Kelvin worked closely with Track Loans to grow their online lending platform using a range of digital marketing strategies.
Using PPC and SEO to grow website’s traffic
At first, the client’s demographic was restricted to the West Midlands region, so a lot of work was carried out to improve its Local SEO.
Furthermore, the biggest challenge was to meet the client’s Cost Per Loan value, which meant increase in traffic even though Track Loans was only a few months old.
We created a year long marketing plan and executed a Google Adwords campaign to increase traffic and gain instant customers.
However, we worked hard to improve the SEO of the website, which led to over 400% increase in search traffic within six months. At the end, the client had over 70% of its traffic organically.
“Incredible growth within months of setting up Track Loans. Great job.”
Kashaf Ali, Track Loans CEO